Planning a photo shoot? Here’s how to put together a shot list

cincinnati wedding stylist blog

Photo: Annette Navarro

This may seem like a “duh” statement, but I’ll say it anyway:
In order to get what you want, you have to know what you want.

Right. Duh.

But you’d be surprised how often clients go into a photo shoot without a clear plan.

Most people have vague ideas about what they want out of a shoot, but until we can project thoughts into each others’ minds Star Trek-style, a shot list is the best way to communicate exactly what you need to your photographer and team.

So what is a shot list?

A shot list is just what it sounds like: a list of the photos you want to get from a shoot. It’s a a collection of images, ideas, and setups you want to work your way through.

For instance, on an e-commerce shoot, you may want to get silo shots (images of your products on a white background) for product pages, and photos in a variety of lifestyle settings for ads and social media.

Why is it important?

Shot lists are helpful because they force you to think about the images you need, and act as a checklist so you don’t forget anything. They also ensure that the entire team (photographer, stylist, hair & makeup, model, etc.) knows what to expect and how to prepare.

For instance, I recently styled a shoot that went from indoors to outdoors–in freezing temperatures. Had I known our (brave) models would be outside in the cold, I would have pulled coats for them to wear!

As with most other team projects, the more communication, the better.

Ready to get started? Let’s go!

1. Get everyone on the same page

Gather your creative team to discuss everyone’s needs and vision, taking into consideration:

– Image use

Think about the different types of media and how images will be used.

Are they for print? Most magazines and look books are in portrait orientation.
Are they for digital? Websites and social media headers are displayed in landscape orientation, but Pinterest favors vertical images, and Instagram is all about the square.

Be sure to get a variety of options that will work for all of your outlets.


Magazine images are often vertically oriented Photo: Anna Jones/OMS

– “Must haves” vs “nice to haves”

Once you know where the images will be used, determine your must-haves.

For example, a fashion designer’s must-haves might include photos of each garment on a white background for e-commerce and line sheets, necessary for online sales and retailers. Meanwhile, a tight shot of a model’s manicured hand zipping a dress is nice to have for Instagram, but won’t make or break a sale.

– Mood and lighting

Think about the mood you want to convey. Do you want the photos to be fun and colorful or should they be more muted and calming? Soft natural light with minimal contrast works well for a more organic look, while hard bright light with deep shadows plays up the drama.

Take a look at your brand guidelines and make sure everything fits with your overall aesthetic.

– Composition

Composition also affects the “feel” of your images. Do you want products to be organically arranged as if they landed that way by chance, or in a precise grid Things Organized Neatly-style? Will photos be cropped in unusual ways for a trendy attitude, or perfectly centered for a classic feel?

Again, this should reinforce your overall brand.

image composition organic

“Organically arranged” dishes feel fluid and relaxed
Photo: Aaron Conway

2. Make a list of shots

Create a list of your must-have and nice-to-have shots, then put them in order based on importance and general similarity. An ordered list of photos helps keep timing on track and cuts back on downtime.

For example, if you’re photographing product shots and on-figure images for an e-commerce site, you can get the product shots done first, while the models are in hair and makeup.

If you’re working with different sets and backdrops, you can photograph everything on set #1 before tearing down and moving to set #2. Planning the general order prevents having to rebuild.

3. Add visual inspiration

While a written list helps keep the day in order, visual examples help everyone can SEE the objective. You can draw sketches (stick figures count!) or find photos that embody what you want to create.

I like to spend some time gathering 1-2 inspiration images for each shot on the list so there’s a solid starting point for poses, composition and framing. Check out these resources for inspiration, and set up a private Pinterest board and invite your collaborators so everyone can share their thoughts.

[RELATED: 31 Resources for Visual Inspiration]

Compile the inspiration images for lighting, composition, and each shot, add brief descriptions where needed, and voila! Shot list complete!

A word about shoot day:

In reality, very few shoots go exactly the way you plan, and that’s okay! Weather, talent, locations, and collaborators all have a say in how the day turns out, and frankly, some of the most unexpected, unplanned moments are when the magic happens.

There’s nothing wrong with letting things take place organically, just make sure you get what you absolutely need, too. The more details you can work out beforehand, the more time and freedom you’ll have to experiment.

Questions? Need help? Ask away!

Interested in learning more about creating visuals for your brand? Join me for my “Think Like an Art Director” session at Midwest Craft Con on Saturday, February 11th. Register here!

31 Resources for Visual Inspiration

visual inspiration

A lot of creative types claim they don’t enjoy planning, but gathering inspiration is one of the best parts of the pre-production process, I promise.

When I’m producing photo shoots, putting together the creative direction is not only fun, but useful: it helps me hone in on a vision, acts as a trigger for new ideas, and provides examples of lighting and composition, which make it much easier to communicate with the client and crew. Thank goodness the Internet gods have made all of this visual inspiration so easy to find!

These are some of my favorite resources:


Artist representative agencies host the best images of their clients’ work, and are great places to see the portfolios of big names and up-and-comers alike.

fashion photo styling inspiration

Work by fashion stylist Claudia Engelmann (my favorite!) and prop stylist Rebecca Donnelly

Halley Resources
Bernstein & Andriulli
Giant Artists
Art + Commerce
Visual Artists Agency
Artist & Agency
2b Management
Creative Exchange Agency

Editorials featured in the best print and online publications in the world provide endless inspiration directly from the pros. These sites do the hard work of hunting and gathering for you!

fashion photo styling inspiration

Images from Vogue Portugal, Glamour

Fashion Gone Rogue
Visual Optimism
Fashion Model Directory
Steen Evald
The Fashionography

My current favorite social network is also one of the best sources of visual inspiration out there. Find one amazing account and let yourself fall down the Instagram rabbit hole, where all the pretty pictures live. I like to screenshot my favorite images and upload them to Pinterest.

fashion photo styling inspiration

Instagrams by streetetiquette, paridust


Speaking of Pinterest, it’s the easiest way to collect and sort images from all of the sources listed above. It’s also a super convenient way to search for specific looks, artists, and brands, and I especially love it when I’m putting together beauty direction, like when I know I want a burgundy lip but need to show the makeup artist exactly how burgundy it should be.

My “iwokeuplikedis” board is where I collect makeup inspo

What are your favorite sites for visual inspiration? Share in the comments!

The Creative City Podcast is Coming Soon!


I’ve never considered myself much of a talker–I already know what I think, so I’m much more interested in what other people have to say–but my job as a Stylist means I’m regularly talking to creative types about their businesses, their projects, and their motivation. Which is fascinating.

I get to have amazing conversations with entrepreneurs, designers, publicists, retailers, makers, and more, and I love to share their stories. The problem is, I’m a terrible storyteller. Like, horrible. I forget names, dates, locations…pretty much everything that makes a tale worth telling.

But what if I recorded those conversations? Then I could share them with anyone who wants to listen in, and let folks tell their stories in their own words!

With that, the Creative City podcast was born. A series of 10 episodes featuring people I know and like chatting about their interests, their lives, and all the fun that comes with being part of the creative class. I recorded my first interview last night and had a blast!

I’m a huge fan of podcasting (I even shared some of my favorites), so if you are too, sign up for the mailing list at to be the first to know when the show goes live. I still have to figure out exactly how all the technical nonsense works, but I’m planning to release the first episode in February. I hope you’ll listen in!

What’s on My Spring/Summer Wish List

It’s that time of the year and I’ve got warm weather on the brain! For Spring, I’m obsessed with tropical prints: lush greens and blues with bright coral and tangerine accents, all tempered by contrast-y black and white. Yes, I’m fully aware that orange makes me look like a corpse but I don’t care! I have a whole Elvis-in-Hawaii-meets-downtown-it-girl thing in mind and I’m determined to make it happen. Here’s what’s been swirling around in my head:

tropical-style-collage Tropical-Style-color

What’s on your radar for Spring?

Muse-ings // Sassy Keys and A Dose of Gold

Cincinnati fashion stylist blog creative inspiration

1. A sassy key that truly expresses the way I feel when I lose my keys // 2. Finally got around to seeing American Hustle and am now actively stalking Ms. Ross’ Studio 54 style // 3.  Loose layers with a heavy dose of gold feels just right // 4. I will let this relatively small yet spa-like bathroom serve as inspiration for a thorough cleaning this weekend. Wish me luck!

Follow me on Tumblr and Pinterest for more creative inspiration!

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