The Style Sample | Marketing Strategy + Creative Direction | Shop It Like It’s Hot Part 2 // Continuum
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Shop It Like It’s Hot Part 2 // Continuum

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Even a cursory glance inside new Vine Street boutique Continuum reveals a range of highly Instagram-able vignettes, from the palm-print wallpaper to the meticulously arranged accessories. Don’t just look at it from outside, though–step in and take a look around, if only to find out where that strange pink glow is coming from.

A perfectly Instagram-worthy display

A perfectly Instagram-worthy display

They carry a selection of accessories, from fun printed tights to organic-chic jewelry

They carry a selection of accessories, from fun printed tights to organic-chic jewelry

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I popped in one extremely nosy Saturday, and wound up chatting with Continuum owner Ericka Leighton-Spradlin. Predictably, she studied fine arts at DAAP (this is Cincinnati, after all) and wanted to give students a place to sell their work in a retail environment. The shop, which Leighton-Spradlin describes as an eclectic bazaar, carries ethically produced clothing and accessories by independent American designers in addition to small decor items like wall hangings and ceramics. I was drawn to sheer beaded shift dresses by {EM}Reservoir, an embroidered cotton sweatshirt from Conversations in Craft, and Memphis-inspired ceramics by Cincinnati-based ck-tc.

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Comfy Charlotte Stone slides

Be sure to check out the cool seating area in the back of the shop

Be sure to check out the cool seating area in the back of the shop

The shop's logo in lights

The selection of products is punctuated by very NOW decor, including a back room decorated with cool vintage furniture and a bright pink neon light fixture in the shape of the shop’s logo. For those who like indie fashion, this is the place to glow.

Continuum Bazaar, 1407 Vine Street in Over-the-Rhine, continuumotr.tumblr.com

Check out the rest of the Shop It Like It’s Hot series!

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