The number one question you need to answer to create your vision, and how to break it down into actionable goals....
2019 marked my 10th year of blogging and the 10th anniversary of this site. Bring on the aluminum! When I was looking through photos to include in the How to Create a Marketing Campaign post, it was like an unexpected journey through the past decade. 2014, 2012, 2010… there are a lot of memories on this site. I'm a planner at heart, so I'm great at looking ahead and terrible at taking time to reflect. But scrolling...
I'm so excited to be part of the latest fashion and design issue of Polly Magazine (in case you're new here, I really love fashion and design). In the article, I talk about how I got started, where the idea for Tether came from, and where I want to take the platform in the future. The Future is a hot topic around here. Cincinnati is embarking on a Future City initiative, and I say it's about...
GUYS. I've been desperately searching for a new pair of shoes to add to my current flats-focused collection. Yes, flats: your girl walks, I can't do heels all day. Enter The Office of Angela Scott, where I was introduced to one Mr. Smith, the oxford of my dreams. I immediately swiped right. His qualifications are solid: A subtle navy and black stripe? Check. (you know black and navy makes me feel French) Cool details like the stripe that...
As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...
A lot of people think Fall is the best season. Those people are straight up wrong. Fall is the gateway drug that attempts to lure you into the overcast drudgery of Winter; Spring brings similarly mild temperatures and the promise of carefree Summer days ahead. Therefore, Spring is clearly the best season. Don't @ me. Bringin' the boots back! Nevertheless, I've been looking forward to boot-and-sweater season after months of stepping outside into scorching temperatures and...
Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP's Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. DAAP NEXT Fashion Book produced by Style Sample LLC and Tether Media After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and...
I let go of perfection a few years ago (ship when it hits B-minus, y'all), but a talk with a life coach friend made me realize: I never let myself be messy. You know what I mean by messy? Have you ever met someone who has clearly put zero thought into their words or actions? Someone with NO chill, who doesn’t think before they act, and is completely disorganized. Their work is messy, their appearance is...