The Style Sample | Marketing Strategy + Creative Direction | The Style Sample - Cincinnati Fashion Stylist Blog
Where strategy meets style
cincinnati,fashion stylist, blogger
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The Future is ours to create

I'm so excited to be part of the latest fashion and design issue of Polly Magazine (in case you're new here, I really love fashion and design). In the article, I talk about how I got started, where the idea for Tether came from, and where I want to take the platform in the future. The Future is a hot topic around here. Cincinnati is embarking on a Future City initiative, and I say it's about...

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Me and Mr. Smith

GUYS. I've been desperately searching for a new pair of shoes to add to my current flats-focused collection. Yes, flats: your girl walks, I can't do heels all day. Enter The Office of Angela Scott, where I was introduced to one Mr. Smith, the oxford of my dreams. I immediately swiped right. His qualifications are solid: A subtle navy and black stripe? Check. (you know black and navy makes me feel French) Cool details like the stripe that...

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swoon lingerie boutique cincinnati

HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...

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Fall is not my favorite season, but the fashion helps

A lot of people think Fall is the best season. Those people are straight up wrong. Fall is the gateway drug that attempts to lure you into the overcast drudgery of Winter; Spring brings similarly mild temperatures and the promise of carefree Summer days ahead. Therefore, Spring is clearly the best season. Don't @ me. Bringin' the boots back! Nevertheless, I've been looking forward to boot-and-sweater season after months of stepping outside into scorching temperatures and...

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WORK // Creative Direction for DAAP NEXT Fashion Book

Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP's Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. DAAP NEXT Fashion Book produced by Style Sample LLC and Tether Media After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and...

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She Messy (or at least she wants to be)

I let go of perfection a few years ago (ship when it hits B-minus, y'all), but a talk with a life coach friend made me realize: I never let myself be messy. You know what I mean by messy? Have you ever met someone who has clearly put zero thought into their words or actions? Someone with NO chill, who doesn’t think before they act, and is completely disorganized. Their work is messy, their appearance is...

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secondhand dress sustainable fashion

No New Clothes // A Commitment to Sustainable Fashion

Come closer so I can tell you a secret: For the past year, I haven't bought any new clothes. Given the content of this site, you may not believe me—but it's true. As much as I love fashion, I've been thinking more about what I use, how it affects the environment, and how I can live more sustainably. Fashion manufacturing is a big polluter—second only to oil production, debatably—and after doing some research and thinking about how...

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Notes from the Middle

I listen to a lot of business podcasts, and the most common guests are people who've been successful in some way: successful entrepreneurs, successful writers, etc. The Successful Guest™ usually shares the story of their life from pre- to post-success: they look back and reflect on the hardships and lessons and struggles. Hindsight makes it easier to understand why all those things happened, and how that led them to where they are (success!) today. But lately, I'm...

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