The Style Sample | Marketing Strategy + Creative Direction | The Style Sample

The Style Sample | Marketing Strategy + Creative Direction | The Style Sample - Cincinnati Fashion Stylist Blog

Where strategy meets style

cincinnati,fashion stylist, blogger

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November 14, 2019 In Do-It-Yourself, Favorites, Holidays, Tips and Advice, Work By tamia

HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...

October 26, 2019 In Personal Style, Vintage & Thrift finds By tamia

Fall is not my favorite season, but the fashion helps

A lot of people think Fall is the best season. Those people are straight up wrong. Fall is the gateway drug that attempts to lure you into the overcast drudgery of Winter; Spring brings similarly mild temperatures and the promise of carefree Summer days ahead. Therefore, Spring is clearly the best season. Don't @ me. Bringin' the boots back! Nevertheless, I've been looking forward to boot-and-sweater season after months of stepping outside into scorching temperatures and...

September 20, 2019 In Designers, Fashion Shows, Work By tamia

WORK // Creative Direction for DAAP NEXT Fashion Book

Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP's Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. DAAP NEXT Fashion Book produced by Style Sample LLC and Tether Media After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and...

August 13, 2019 In C'est Ma Vie, Personal Style By tamia

She Messy (or at least she wants to be)

I let go of perfection a few years ago (ship when it hits B-minus, y'all), but a talk with a life coach friend made me realize: I never let myself be messy. You know what I mean by messy? Have you ever met someone who has clearly put zero thought into their words or actions? Someone with NO chill, who doesn’t think before they act, and is completely disorganized. Their work is messy, their appearance is...

July 26, 2019 In Personal Style, Vintage & Thrift finds By tamia

No New Clothes // A Commitment to Sustainable Fashion

Come closer so I can tell you a secret: For the past year, I haven't bought any new clothes. Given the content of this site, you may not believe me—but it's true. As much as I love fashion, I've been thinking more about what I use, how it affects the environment, and how I can live more sustainably. Fashion manufacturing is a big polluter—second only to oil production, debatably—and after doing some research and thinking about how...

February 26, 2019 In C'est Ma Vie By tamia

Notes from the Middle

I listen to a lot of business podcasts, and the most common guests are people who've been successful in some way: successful entrepreneurs, successful writers, etc. The Successful Guest™ usually shares the story of their life from pre- to post-success: they look back and reflect on the hardships and lessons and struggles. Hindsight makes it easier to understand why all those things happened, and how that led them to where they are (success!) today. But lately, I'm...

February 5, 2019 In C'est Ma Vie, Interviews By tamia

Are you ready for the #CincyExperience?

It makes me a little nervous, but I have to be honest: I really like being on camera. So when the #CincyExperience asked me to be part of a video series about a day in the life of a Cincinnatian, I immediately said yes. We filmed for a few hours on two separate days, and even though having to come up with dialogue on-the-spot felt a little awkward, doing multiple takes made me think "this must...

January 14, 2019 In Business, Work By tamia

Project Spotlight // OTR Chamber of Commerce

Project Management // Brand Development // Graphic & Web Design // Campaign Development The Over-the-Rhine Chamber of Commerce wanted to shake up its decade-old brand and message. They'd started working with an agency at the end of 2017, but with just one full-time employee, hadn't had time to complete the full rebrand. They brought me on to manage several projects and provide creative direction for a cohesive new brand. I worked with design studio Jabeen Patrick to put the finishing...