The Style Sample | Marketing Strategy + Creative Direction | graphic design
Where strategy meets style
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How to: Design a simple business card

I returned from the IFB Conference with a stack of business cards, which I thought was fantastic. If you have a blog, a website, or especially a business (no matter how small), you should have business cards. While they seem like a holdover from simpler times, there are a few reasons why handing a small square piece of paper to a potential client, contact, or friend is still an...

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Alpha, Dawg

Friendboy started a software development company earlier this year, and after only a few months of coaxing, he agreed to take five minutes to talk to me about a logo for his company. I don't know what his deal is. Half the fun of starting a business is branding. He named the company Toliman, after one of the three stars that make up Alpha Centauri. Yeah, he's a geek. He's also fairly traditional, having worked...

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An Editor’s Ramblings

I've been working my *^% off on the upcoming issue of Style Sample magazine only to have an uncooperative cover subject flake and not send photos. A great article was written (and it was difficult to get responses to the interview questions--I should have known then), four inside pages have been allotted, the issue comes out in a matter of days, and after repeated requests and multiple deadline extensions, I have no photos for...

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