Swoon
Where strategy meets style
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swoon lingerie boutique cincinnati

For New Lingerie Shop Swoon, the Name Says it All

I've mentioned my devotion to cotton underwear and no-wire bras before, but I never expected there to be a lingerie store centered around all of the above just blocks from me and my credit cards. Swoon, which opened on Vine Street this month, is a feminine (and feminist) haven of warm peach tones and comfy underthings for women who mix the fanciful with the practical. The boutique carries bras and underwear from eco-friendly lines like baserange

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