Smith & Cult
Where strategy meets style
content marketing, strategy, personal branding, style, cincinnati, fashion, photography, midwest, creative
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Tried It: Smith & Cult Nail Polish

My manicure game is confusingly, disappointingly inconsistent. My nails are either long and curved like a prowling cat’s claws, or they’re a keratin graveyard of cracked and broken nubs. My solution for what is likely an easily addressed problem is not regular upkeep or professional manicures or anything that would involve personal responsibility on my part. No, my solution is to cover up the mess with a slapdash coat of polish and pray that no