The number one question you need to answer to create your vision, and how to break it down into actionable goals....
2019 marked my 10th year of blogging and the 10th anniversary of this site. Bring on the aluminum! When I was looking through photos to include in the How to Create a Marketing Campaign post, it was like an unexpected journey through the past decade. 2014, 2012, 2010… there are a lot of memories on this site. I'm a planner at heart, so I'm great at looking ahead and terrible at taking time to reflect. But scrolling...
I'm so excited to be part of the latest fashion and design issue of Polly Magazine (in case you're new here, I really love fashion and design). In the article, I talk about how I got started, where the idea for Tether came from, and where I want to take the platform in the future. The Future is a hot topic around here. Cincinnati is embarking on a Future City initiative, and I say it's about...
GUYS. I've been desperately searching for a new pair of shoes to add to my current flats-focused collection. Yes, flats: your girl walks, I can't do heels all day. Enter The Office of Angela Scott, where I was introduced to one Mr. Smith, the oxford of my dreams. I immediately swiped right. His qualifications are solid: A subtle navy and black stripe? Check. (you know black and navy makes me feel French) Cool details like the stripe that...
As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...