As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers.
I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...
A lot of people think Fall is the best season. Those people are straight up wrong.
Fall is the gateway drug that attempts to lure you into the overcast drudgery of Winter; Spring brings similarly mild temperatures and the promise of carefree Summer days ahead. Therefore, Spring is clearly the best season. Don't @ me.
Bringin' the boots back!
Nevertheless, I've been looking forward to boot-and-sweater season after months of stepping outside into scorching temperatures and...
Here I go, making magazines again. Anybody notice a trend?
I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP's Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in.
DAAP NEXT Fashion Book produced by Style Sample LLC and Tether Media
After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and...
I let go of perfection a few years ago (ship when it hits B-minus, y'all), but a talk with a life coach friend made me realize: I never let myself be messy.
You know what I mean by messy?
Have you ever met someone who has clearly put zero thought into their words or actions? Someone with NO chill, who doesn’t think before they act, and is completely disorganized. Their work is messy, their appearance is...
Come closer so I can tell you a secret: For the past year, I haven't bought any new clothes.
Given the content of this site, you may not believe me—but it's true.
As much as I love fashion, I've been thinking more about what I use, how it affects the environment, and how I can live more sustainably.
Fashion manufacturing is a big polluter—second only to oil production, debatably—and after doing some research and thinking about how...
