I know you have an interesting idea or project you've been sitting on, you genius. But sitting on an idea like a mother hen waiting for her eggs to hatch is not the way to make it a reality. Making your ideas happen requires action, so sit down and take 10 minutes to do just ONE of these things.
The number one question you need to answer to create your vision, and how to break it down into actionable goals.
As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting
This may seem like a "duh" statement, but I'll say it anyway: In order to get what you want, you have to know what you want. Right. Duh. But you'd be surprised how often clients go into a photo shoot without a clear plan. Most people have vague ideas about what they want out of a shoot, but until we can project thoughts into each others' minds Star Trek-style, a shot list is the best way to communicate exactly