Tips and Advice
Where strategy meets style
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Planning a photo shoot? Here’s how to put together a shot list

This may seem like a "duh" statement, but I'll say it anyway: In order to get what you want, you have to know what you want. Right. Duh. But you'd be surprised how often clients go into a photo shoot without a clear plan. Most people have vague ideas about what they want out of a shoot, but until we can project thoughts into each others' minds Star Trek-style, a shot list is the best way to communicate exactly

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31 Resources for Visual Inspiration

A lot of creative types claim they don't enjoy planning, but gathering inspiration is one of the best parts of the pre-production process, I promise. When I'm producing photo shoots, putting together the creative direction is not only fun, but useful: it helps me hone in on a vision, acts as a trigger for new ideas, and provides examples of lighting and composition, which make it much easier to communicate with the client and crew. Thank

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How To // Planning for Magazine Editorial Coverage

A few weeks ago, I was in a shop pulling wardrobe for a series of photo shoots, and the store owner asked me: “Is this for December?” I was floored. “Oh no, that’s been finished. This is for January.” It took me a second to realize that shopping in mid-November totally made sense for holiday from a retail standpoint. But magazines require a longer lead time than web or newspapers, so getting exposure in a glossy

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Current Obsession // Podcast Madness

Ever since Serial blew up, there’s been a lot of talk about the explosion of the podcast. Not to sound all hipster-braggy, but I’ve been listening to podcasts since 2008, and while I still have some oldies-but-goodies (Pop Culture Happy Hour, Marketing Over Coffee, Star Talk Radio) in rotation, lately I’ve been exploring the world of entrepreneurship and lifestyle podcasts. Here are a few I’m currently obsessed with: Being Boss This is my favorite podcast right now,

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Tips & Advice // 4 Reasons to Create A Look

I have this weird habit of editorializing my personal style--it comes with the job, I guess. Though I don’t go quite as far as wearing the same thing every day like this art director (which actually seems like a good idea), I like creating a look each season because it makes it easier for me to shop and edit my wardrobe. The benefits are small but meaningful: In addition to saving time getting dressed every

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