The Style Sample | Marketing Strategy + Creative Direction | Work
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HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...

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WORK // Creative Direction for DAAP NEXT Fashion Book

Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP's Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. DAAP NEXT Fashion Book produced by Style Sample LLC and Tether Media After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and...

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Project Spotlight // OTR Chamber of Commerce

Project Management // Brand Development // Graphic & Web Design // Campaign Development The Over-the-Rhine Chamber of Commerce wanted to shake up its decade-old brand and message. They'd started working with an agency at the end of 2017, but with just one full-time employee, hadn't had time to complete the full rebrand. They brought me on to manage several projects and provide creative direction for a cohesive new brand. I worked with design studio Jabeen Patrick to put the finishing...

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Work // What’s In My Styling Kit

I recently had to re-stock my styling kit for a few photo shoots, so I thought I'd share what I keep in my bag, which is currently a glittery Victoria's Secret free-gift-with-purchase tote that coats everything in stripper glitter and sorely needs to be replaced. I'm looking at one of these. [caption id="attachment_6008" align="aligncenter" width="700"] A few of the things I keep up my sleeve...

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cincinnati photographer fashion photo shoot

Work // Ball Tracer Dummy Photo Shoot

A few weeks ago, my friend Josh Anderson (you remember him from the podcast, right?) reached out with an interesting concept for a photo shoot: ballistics and martial arts. Josh likes weird stuff, and after years of styling relatively tame editorials for a mainstream audience, it was fun to push the boundaries a bit. The process As soon as I saw the mood board Josh put together, my brain immediately went into Producer mode: We needed people...

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