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swoon lingerie boutique cincinnati

HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...

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bespoke women's blazer

A Bespoke Tailored Blazer Might Just Qualify as Self Care

Have you ever thought about the amount of engineering that goes into making sewn-together scraps of fabric perfectly fit your body? It's kind of magical. And it feels like the ultimate wardrobe indulgence. Romualdo is a bespoke tailoring business that's been around since 1968, so when my friend Micah of Fallon Thatcher invited me to be part of a campaign for their new line of women’s custom blazers, I jumped right on it. If you’ve ever had...

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Meet Genevieve

One beautiful, sunny (and extremely windy) afternoon, I broke out my favorite blue velvet flares and got my baby hair in order to meet photographer Damon Wilson and Queen City Vignette’s Amber Zaragoza for a photo shoot. The star of the shoot? No, not me. A chair. Not just any chair, though. Genevieve - which totally sounds like a historical American Girl doll I would’ve loved - is a vintage settee made of carved wood and...

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Shop Around // Atelier by AdornUSA

I’ve known about Atelier by AdornUSA for a while, but I’ve known the company’s founder, Arlene Aranzamendez, even longer. We initially met when she did some graphic design work for a company I used to work for, and have managed to keep in touch via seemingly random encounters over the years. A few years ago, Arlene opened an online-only jewelry shop, then expanded to a small boutique in Madeira, and now has a cool spot in...

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Current Obsession // Podcast Madness

Ever since Serial blew up, there’s been a lot of talk about the explosion of the podcast. Not to sound all hipster-braggy, but I’ve been listening to podcasts since 2008, and while I still have some oldies-but-goodies (Pop Culture Happy Hour, Marketing Over Coffee, Star Talk Radio) in rotation, lately I’ve been exploring the world of entrepreneurship and lifestyle podcasts. Here are a few I’m currently obsessed with: Being Boss This is my favorite podcast right now,...

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