The Style Sample | Marketing Strategy + Creative Direction | Do-It-Yourself
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HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...

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Gettin’ Crafty with Gild Collective

Sometimes I scroll through Pinterest and wonder, “Are these people for real?” I mean, I’ve done a DIY project or two, but I stick to the easy stuff. Everyone out there MacGyver-ing their way through high end Ikea hacks is operating on a level to which I’ll never even aspire. So when Thread had the opportunity to partner with Gild Collective, a woman-owned startup that throws Pinterest worthy in-home craft parties, I was interested but cautious....

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Mini Mendhi

So on Monday evenings, the CAC hosts an adult craft night called, appropriately, "One Night, One Craft." Anything that encourages grownups to act like kiddos is something I can get behind.The most recent night was dedicated to do-it-yourself mendhi, and I thought "Why not?" It's sort of like drawing on yourself, and much like Simon, I like to do draw-rings.The instructor showed us how to mix the henna and coffee into a paste, then create...

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Easy Fashion DIY: Bleached Denim Jacket

I've had this standard-issue Gap denim jacket for years, and though it was still cute and functional, I felt like DOING something to it. Why leave a perfectly good item of clothing alone when there's all sorts of potential to screw it up?So, for your viewing "pleasure," I present this quick fashion DIY video. Enjoy![embed]http://www.youtube.com/watch?v=StOJZhbxzvo[/embed]...

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