The Style Sample | Marketing Strategy + Creative Direction | Holidays
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swoon lingerie boutique cincinnati

HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting...

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Dear Santa, Part 33

Now that it’s Officially December, it’s a good time to write my yearly letter/email-with-links to my homie Santa: 1. No explanation needed, though I’m surprisingly interested reading magazines on one of these doohickeys. Apple iPad, $499 2. I prefer dark, heady fragrances, and this one definitely fits the bill. Tom Ford Black Orchid, $105 3. Completely inappropriate for anything other than posing provocatively in Terry Richardson-esque photos, but hey, I need a new swimsuit.  American Apparel one-piece, $46 4....

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