Project Spotlight: #OTRisOnline Digital Holiday Promotion
When the pandemic pulled up, small businesses were hit hard.
But I had an idea.
The OTRCC has always led the charge to promote and support neighborhood businesses, but with Covid-19 cases surging just in time for the 2020 holiday season and people gravitating towards online shopping, they needed to try something new that made it easier for folks to buy local.
After conducting research on the retail industry and analyzing results from a survey of local businesses, I proposed a promotion highlighting local e-commerce as part of a larger campaign.
#OTRisOnline combined curation, storytelling, and influencer marketing in a focused Instagram campaign that made it convenient and fun to shop local.
Services for this project included:
Photography (via Tether)
Social Media Management
My experience in Media Analysis, Editorial Styling, Graphic Design, Photo Shoot Production, Copywriting, and Project Management all played a role in making this promotion a success.
As a result, the #OTRisOnline campaign played a key role in promoting local e-commerce and directly drove sales to neighborhood businesses!