The Style Sample | Marketing Strategy + Creative Direction | Work
Where strategy meets style
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How to create a simple text logo

Reading this post on Before&After reminded me of something that's been bugging me lately: bad logos. [caption id="" align="aligncenter" width="450" caption="No! Bad logo!"][/caption] Look at number 5. Now look away quickly, then look again. Yep. Chalk it up to my typographic tendencies, but I've noticed that many solopreneurs and small business owners take one of two paths: Scenario 1: They get excited about their products and/or services and try to fit information about everything they ...

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Free software services for productivity

I use a lot of free software as a service applications to do everything from create and manage documents, to publish Style Sample magazine. I love free stuff, so if it looks interesting and doesn't cost money, I'll try it!  Here are some of my favorites: Google Apps You can use Google Apps to create and manage documents, develop free websites, create embeddable forms, and if you own your own domain name, manage your email. So instead...

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Gold Rush

Thrifted pants, shoes, and bracelets; Iceberg top; Gucci belt Wearing my old lady pants procured on a thrifting adventure (the high-waisted carrot shape looks so friggin' good to me right now) and sticking to the color palette: Aren't you proud? You'll like these, too: Color Blocking Thrift Gift 2 English Countryside Like this post? Subscribe to the RSS feed, or subscribe by email and get new posts sent directly to your inbox! ...

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Best of: Personal Style

You know how sometimes you'll sit down to watch one of your favorite TV shows only to find out three minutes into it that it's a rerun show? No, I don't mean rerun as in beret-wearing What's Happening? Rerun, I mean it turns out to be one of those "best of" recap shows that always seems to pop up during a writer's strike/contract negotiations/general production laziness. Well, think of this post as a "Best of The...

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Style: Scouts Honor

I found this old Boy Scout shirt when I was digging through my closet and decided I really wanted to wear it with something sparkly and girly for contrast. Of course, a grown woman wearing a Boy Scout shirt meant the comments from the peanut gallery were in full force: "Are you going camping? Can you pitch my tent? Did you earn your badge in (insert blatant ignorance here)?" Sigh. I started to wonder why I bought that shirt at the thrift store...

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