How to: Design a simple business card

I returned from the IFB Conference with a stack of business cards, which I thought was fantastic. If you have a blog, a website, or especially a business (no matter how small), you should have business cards.

While they seem like a holdover from simpler times, there are a few reasons why handing a small square piece of paper to a potential client, contact, or friend is still an effective way to network.

1. It’s a tangible representation of a person and their brand.
2. It serves as a reminder for forgetful people. *coughmecough*
3. It’s like a little piece of art in your purse or pocket.
4. It makes you look professional.

The easy way

Even if you don’t have top-notch design skills, you can still try your hand at creating a business card. There are two easy ways to do this:

1. Logo + text

It’s as simple as putting your logo on one side and your contact info on the other. Creating a grid is an easy way to ensure everything lines up in an aesthetically pleasing way. Don’t be afraid to right-align your text or use portrait (vertical) orientation. Easy-peasy.

2. Photo + text

There’s a good example of this at the end of the DIY lightbox post. If you create a product–crafts, jewelry, clothing, food, widgets–take a good photo of it and use the image on your card. Just crop it a bit and add your contact info. You can sample colors from the image to find complementary shades for the text.

Printing

With all of the online printing services it’s easy to have cards printed inexpensively. I’ve had good experiences with and heard positive feedback about:

• Overnight Prints
• Moo.com
• Vistaprint
• Uprinting

Don’t forget to see what your local print shop can do! If you’re in  Cincinnati, Seemless has extremely fast turnaround.

Most of the sites mentioned prompt you to upload an image file (JPG or TIFF) or PDF–several even offer die-cutting and more advanced features. For example, at Overnight Prints, you can add rounded corners for an additional $2 per 100 cards.

Enforce your identity

Make sure your cards reinforce the visual branding on your website, labels, packaging, etc. Your goal is to create an identity for your business or product, so all of your materials should have the same look and feel. If you’re feeling really creative, you can also use stickers, stamps, or even handwritten cards for a personal, crafty touch!