The Style Sample | Marketing Strategy + Creative Direction | Tips and Advice
Where strategy meets style
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Feel free to f*ck up

I planned on doing a video blog last year. The problem was, I was scared of looking silly on camera (inevitable, trust me) and hated that I didn't have the ability to create a television-ready broadcast complete with studio lighting and zippy Flash intro. I was daunted by the fact that I had no clue how to get professional results using an amateur video editing program. Really, how ridiculous is that? But because I was...

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How to: Stalk shoes online

Have you ever seen something you put off buying, only to have it disappear/sell out before you had a chance at it? I've kicked myself more than once for letting the perfect whatever get away, until I realized how easy it is to stalk merchandise* online. Here's my technique: I saw a pair of sturdy-yet-cute sandals on the Urban Outfitters site a few weeks ago. I've been on the lookout for...

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Free software services for productivity

I use a lot of free software as a service applications to do everything from create and manage documents, to publish Style Sample magazine. I love free stuff, so if it looks interesting and doesn't cost money, I'll try it!  Here are some of my favorites: Google Apps You can use Google Apps to create and manage documents, develop free websites, create embeddable forms, and if you own your own domain name, manage your email. So instead...

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Color Blocking

You know that "closet full of clothes but nothing to wear" feeling? I hate that. I've tried many times over the years to do something about it--I've tried reorganizing my wardrobe, picking outfits in advance, separating clothing and accessories by style--all to no avail. Some days I stand staring into my closet with no idea where to start. So now, I'm trying something different: I'm limiting my wardrobe and any future purchases to a defined color...

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Style: Bold Shoulder

Dynasty reruns notwithstanding, I think we can safely say 80's fashion has been in full-on revival mode since the surprisingly persistent return of the legging. Though early 90's-era grunge has been threatening to take over for the last few seasons, the multitude of shoulder pads on the Fall runways indicated that, at least 'til next February, the 80's are still the retro decade of the moment. Images, Style.com To get in on the bold shoulder action, I...

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