How to Publish a Magazine in Four Weeks

We knew it was coming; it was just so sudden. Looming on the editorial calendar, between the Fall issue of Cincinnati Wedding and the October monthly and lord only knows how many custom projects, was Cincinnati SHOPS, the magazine’s first publication dedicated to fashion and shopping from the perspective of young creatives truly living the Queen City lifestyle.

Loading

View on Instagram

Our team got to work, scheduling photo shoots, assigning deadlines, laying out pages, and scouring the city for the best in fashion and decor. I spent so much time on the road I thought about installing a toaster oven in my car!

It was exhausting, but fun: there’s always some mischief going on behind the scenes at photo shoots, and the editorial meetings no one initially has time for end up as gab fests about the newest/craziest/latest happenings.

Clockwise from top: Model Kristina getting her hurr did; I’m always super casual on set because I’m usually doing stuff like this; making these Prada sunglasses “float” required fishing wire and lots of patience; checking out digital images during the fashion shoot.

Props to the editors, art department, freelancers, photographers, models, sales team, and everyone else who had a hand in putting together this fabulous book! Since it only went out to select subscribers and isn’t available on newsstands, I’m hosting a happy hour at Article in OTR from 5-8 on Thursday 10/9 to give away copies so you can enjoy the fruits of our labor. Stop by to pick up a free magazine, enjoy a frew brews, and say hello. See you there!