The Style Sample | Marketing Strategy + Creative Direction | Shop It Like It’s Hot Part 1 // Idlewild Woman
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Shop It Like It’s Hot Part 1 // Idlewild Woman

The past few weeks have been a whirlwind of photo shoots, interesting projects, and social fun, but on one recent Saturday I decided to embrace my extreme nosiness (henceforth known as “healthy curiosity”) and check out all the new shops popping up on OTR’s Vine Street. As a stylist, it serves me quite well to have more shops conveniently clustered together just a few blocks from the crib, and I have to say was pretty pleased with what I found!

Over the next few days, I’ll post about a few of the new places I’ve had a chance to visit. First up: Idlewild Woman

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New womenswear boutique Idlewild (aka Article For Girls) is just what you’d expect from the folks behind the popular menswear shop: urban-organic clothing and accessories in muted shades of khaki and chambray, perfect for women whose casually put-together style looks like it came straight out of Kinfolk Magazine.

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A selection of urban-organic hipster gear in cool hues

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They carry a li’l bit of everything, but it all fits together

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Idlewild co-owner Anthony Graziani notes that he and wife Maria wanted to create “a more holistic experience for womanhood.” That isn’t just lip service: the shop carries everything from Emerson Fry caftan dresses and Alana Kohn jumpsuits to super soft Atolyia towels from Turkey and high-end dog collars. The shop orders limited quantities and receives new deliveries monthly, which means you won’t see 100 people wearing the same thing and fresh merchandise (60% of which is made in the US) arrives on a regular basis.

Super soft towels and a fairly extensive line of grooming products round out the selection

Super soft towels and a fairly extensive line of grooming products round out the selection

They have a small but well-curated selection of jewelry--I pulled a few pieces for a recent photo shoot

They have a small but well-curated selection of jewelry–I pulled a few pieces for a recent photo shoot

Love these Rajovilla clutches ($120)by local designer Joya Logue

Love these Rajovilla clutches ($120)by local designer Joya Logue

The concept of a carefully curated life falls right in line with the current atmosphere on Vine Street, and Idlewild’s collection of simple, well-made goods fits that niche to a tee(shirt).

Idlewild Woman, 1230 Vine Street in Over-the-Rhine, idlewildwoman.com

Follow the Shop It Like It’s Hot series  for the latest shopping news!

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