The Style Sample | Marketing Strategy + Creative Direction | Designers
Where strategy meets style
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WORK // Creative Direction for DAAP NEXT Fashion Book

Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP's Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. DAAP NEXT Fashion Book produced by Style Sample LLC and Tether Media After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and...

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independent fashion cincinnati shopping

Cut + Sewn’s New Showroom Helps Indie Designers Show Off Their Goods

[caption id="attachment_5911" align="aligncenter" width="700"] SHOWROOM's small boutique space in Northside[/caption] Guys, I think the indie fashion revolution has (finally) made it to the Queen City! While lifestyle stores like MiCA 12/v, Continuum, and Sloane have always carried goods from local makers, Cut + Sewn's new retail showroom--appropriately called SHOWROOM--is solely focused on promoting the work of independent designers and artists. The boutique serves as a combination gallery/atelier for the folks who work in Cut + Sewn's studio, and...

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The Total Look is the Total Package for Fashion Enthusiasts

For lovers of fashion and history, the Cincinnati Art Museum’s Rudi Gernreich retrospective is a dream come true, especially if your dreams are a cross between a swinging ‘60s dance party, a fashion magazine editorial, and a passionate women’s rights rally. Yes? Well then, welcome to The Total Look. The Total Look focuses on Gernreich's work throughout his career, which was heavily influenced by feminism and his collaboration with model and muse Peggy Moffitt (whose archive...

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#TBT to The Designing Life, 80’s Fashion at its Finest

There’s not much I love more than authentic vintage fashion. Something about the history, the stories, the nostalgia, the what-were-they-thinking excites me and makes me wonder what about today’s styles will look absolutely ridiculous in 10 years’ time. [caption id="attachment_5300" align="aligncenter" width="640"] The colors, the patterns, the accessories are all too much yet somehow juuust right.[/caption] [caption id="attachment_5293" align="aligncenter" width="640"] The cut of this jacket is giving me everything I never knew I needed.[/caption] So when Cincinnati Magazine’s...

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Chatting with: Jennifer Merchant

This blog is an exercise in vanity for sure, but it doesn't have to be about me ALL the time, right?  I miss editing and interviewing and whatnot, so I'll be incorporating some fun, hopefully interesting stuff with OTHER PEOPLE (gasp!) into the site. First up? Jewelry designer Jennifer Merchant! I first came across Jennifer Merchant's bold jewelry designs while browsing One-Offs Yippee! and noticed almost everything I liked was from her collection. Corian jewelry?...

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