Project Spotlight: #OTRisOnline Digital Holiday Promotion
An ecommerce-focused Instagram campaign made a difference for small businesses, just in time for the holidays.
November 14, 2019
In
Do-It-Yourself, Favorites, Holidays, Tips and Advice, Work
HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers
As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting
November 29, 2018
In
C'est Ma Vie, Holidays
Presence > Presents
Welcome to Holiday Season, when buying gifts for people you love is encouraged if not mandatory. While gifts can be a wonderful gesture (receiving gifts is my Love Language; I wear a US 7 shoe
December 29, 2012
In
Favorites, Holidays, Personal Style, Shopping
A Tale of Two Sparkles: 2 New Year’s Eve Looks
If there was ever a time to break out your sparkliest, most sequined-ed gear, New Year’s Eve is it! Here are my favorite ways to add a little sparkle--either on top or on bottom: Now go get your sparkle on and have a wonderful New Year!
December 25, 2012
In
C'est Ma Vie, Holidays