Project Spotlight: #OTRisOnline Digital Holiday Promotion
An ecommerce-focused Instagram campaign made a difference for small businesses, just in time for the holidays.
An ecommerce-focused Instagram campaign made a difference for small businesses, just in time for the holidays.
As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting
Welcome to Holiday Season, when buying gifts for people you love is encouraged if not mandatory. While gifts can be a wonderful gesture (receiving gifts is my Love Language; I wear a US 7 shoe
If there was ever a time to break out your sparkliest, most sequined-ed gear, New Year’s Eve is it! Here are my favorite ways to add a little sparkle--either on top or on bottom: Now go get your sparkle on and have a wonderful New Year!