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HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I’ve written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From...

DIY: Tulle Headpiece

I did it! I finally got it together and did a DIY project! Of course, it was because I only had 30 minutes to do it and I needed something to wear THAT NIGHT and of course I didn’t take pictures or anything because I had no real idea what I was doing, but ha! Triumph! Here’s what I used: 3 yards of tulle 1/2 yard netting black felt & scissors twist ties or pipe...

Easy Fashion DIY: Bleached Denim Jacket

I’ve had this standard-issue Gap denim jacket for years, and though it was still cute and functional, I felt like DOING something to it. Why leave a perfectly good item of clothing alone when there’s all sorts of potential to screw it up? So, for your viewing “pleasure,” I present this quick fashion DIY video. Enjoy!

DIY Scarf Necklace

I love a good scarf, I really do. But when it’s 127 degrees out, walking around with a large swathe of fabric draped around your neck is not really the most prudent idea. Things get SCHWETTY. So, I’ve been thinking about making something a bit more accommodating, like a cross between a scarf and a necklace (a scarflace? a narf?). This is what I’ve come up with so far: I didn’t do a step-by-step DIY...