The Future is ours to create

I’m so excited to be part of the latest fashion and design issue of Polly Magazine (in case you’re new here, I really love fashion and design). In the article, I talk about how I got started, where the idea for Tether came from, and where I want to take the platform in the future. The Future is a hot topic around here. Cincinnati is embarking on a Future City initiative, and I say it’s...

HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I’ve written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From...

She Messy (or at least she wants to be)

I let go of perfection a few years ago (ship when it hits B-minus, y’all), but a talk with a life coach friend made me realize: I never let myself be messy. You know what I mean by messy? Have you ever met someone who has clearly put zero thought into their words or actions? Someone with NO chill, who doesn’t think before they act, and is completely disorganized. Their work is messy, their appearance...

Project Spotlight // OTR Chamber of Commerce

Project Management // Brand Development // Graphic & Web Design // Campaign Development The Over-the-Rhine Chamber of Commerce wanted to shake up its decade-old brand and message. They’d started working with an agency at the end of 2017, but with just one full-time employee, hadn’t had time to complete the full rebrand. They brought me on to manage several projects and provide creative direction for a cohesive new brand. I worked with design studio Jabeen Patrick to put...

Perfection is a Myth and Other Learnings from Tether

It’s been a while! For the past year and some change, I’ve been busy creating Tether, a community and agency for creative image-makers like photographers, stylists, producers, and more. It’s been a fun ride and I’ve learned a lot about myself, building a brand, and the ins and outs of entrepreneurship. As much as I’d like to have it all figured out, I don’t—which is very uncomfortable for me—but I’d like to share what I have...