C’est Ma Vie
Where strategy meets style
content marketing, strategy, personal branding, style, cincinnati, fashion, photography, midwest, creative
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Just call me Theo

Since last week, I: Wore the new AllSaints top I bought in the sale. I love wacky asymmetrical draping, but FriendBoy immediately said "You're wearing Theo's shirt!" It is now officially known as my Gordon Gartrell. Hit the Jodi Arnold event at The Limited. Due to underestimating traffic (I don't know how I did the rush hour thing every day), I missed the fashion show, but did manage to snag the tunic I wanted

Current Obsessions: Friday the 13th

Lately, I've been amused and amazed by: CitID CitID is a ambitious project aiming to gain global consciousness by giving a (type)face to every city worldwide. Logo design + typography from an international perspective? Hell yes! Panoramic Daguerreotypes Fascinated by this 1848 daguerreotype (haven't seen those since high school art class) of the Cincinnati riverfront. There seem to have been an awful lot of clothing stores back then: The Cincinnati Clothing Store Exchange

O Happy Dagger

Last weekend, I:Hung out at a friend's birthday party:There was beer, chocolate cake, and good food. Officially, I don't like chocolate cake--I only like chocolate, not chocolate-flavored things--but I made an exception this time. You know, to be polite.Completed a really simple DIY alteration I've been meaning to take care of for over a year:I did something easy, removing the lace collar from a puff-sleeved linen blazer. I'm sort of (but only sort of) ashamed

Feel free to f*ck up

I planned on doing a video blog last year. The problem was, I was scared of looking silly on camera (inevitable, trust me) and hated that I didn't have the ability to create a television-ready broadcast complete with studio lighting and zippy Flash intro. I was daunted by the fact that I had no clue how to get professional results using an amateur video editing program. Really, how ridiculous is that? But because I was

The heat is on

On Saturday, I hit u.swap, a clothing swap put on by U-Turn Art Space and vintage shop Chicken Lays an Egg (check out co-owner Jessy's blog, Mascara or Motoroil). Surprisingly (to me), I found ten items I was ready to part with--I have a hard time letting go of clothes--and managed to bring home a few new things in support of what I've decided to deem "sustainable shopping." What? It's a real movement. Clothes