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HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I’ve written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From...
cincinnati fashion bloggers

Presence > Presents

Welcome to Holiday Season, when buying gifts for people you love is encouraged if not mandatory. While gifts can be a wonderful gesture (receiving gifts is my Love Language; I wear a US 7 shoe…), last year I had a personal epiphany: I’m over the obligatory gift-giving madness of Christmas. Chalk it up to aging, but I’m completely uninterested in the holiday shopping rat-race. It’s increasingly difficult to think of what gifts to ask for,...