Me and Mr. Smith

GUYS. I’ve been desperately searching for a new pair of shoes to add to my current flats-focused collection. Yes, flats: your girl walks, I can’t do heels all day. Enter The Office of Angela Scott, where I was introduced to one Mr. Smith, the oxford of my dreams. I immediately swiped right. His qualifications are solid: A subtle navy and black stripe? Check. (you know black and navy makes me feel French) Cool details like...

HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I’ve written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From...

WORK // Creative Direction for DAAP NEXT Fashion Book

Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP’s Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and makeup/models using the Tether Directory, figuring out how to...

Project Spotlight // OTR Chamber of Commerce

Project Management // Brand Development // Graphic & Web Design // Campaign Development The Over-the-Rhine Chamber of Commerce wanted to shake up its decade-old brand and message. They’d started working with an agency at the end of 2017, but with just one full-time employee, hadn’t had time to complete the full rebrand. They brought me on to manage several projects and provide creative direction for a cohesive new brand. I worked with design studio Jabeen Patrick to put...

Planning a photo shoot? Here’s how to put together a shot list

This may seem like a “duh” statement, but I’ll say it anyway: In order to get what you want, you have to know what you want. Right. Duh. But you’d be surprised how often clients go into a photo shoot without a clear plan. Most people have vague ideas about what they want out of a shoot, but until we can project thoughts into each others’ minds Star Trek-style, a shot list is the best...