May 5, 2021
In
Services, Tips and Advice, Work
How to Create Your Content Marketing Strategy
Here's how to ensure your content marketing contributes to the growth of your business and your bottom line.
February 9, 2021
In
Tips and Advice, Work
How to break your goals down into routines
For a lot of entrepreneurs, goal setting is the easy part. It's taking the actions that get you to your goals that can be a challenge. This tip will help you make progress on anything you want to do.
Project Spotlight: #OTRisOnline Digital Holiday Promotion
An ecommerce-focused Instagram campaign made a difference for small businesses, just in time for the holidays.
The Future is ours to create
I'm so excited to be part of the latest fashion and design issue of Polly Magazine (in case you're new here, I really love fashion and design). In the article, I talk about how I got started, where the idea for Tether came from, and where I want to take the platform in the future. The Future is a hot topic around here. Cincinnati is embarking on a Future City initiative, and I say it's about
November 14, 2019
In
Do-It-Yourself, Favorites, Holidays, Tips and Advice, Work
HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers
As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I've written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From selecting