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Where strategy meets style
content marketing, strategy, personal branding, style, cincinnati, fashion, photography, midwest, creative
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10 Years of The Style Sample: A Lazy Retrospective

2019 marked my 10th year of blogging and the 10th anniversary of this site. Bring on the aluminum! When I was looking through photos to include in the How to Create a Marketing Campaign post, it was like an unexpected journey through the past decade. 2014, 2012, 2010… there are a lot of memories on this site. I’m a planner at heart, so I’m great at looking ahead and terrible at taking time to reflect....

The Future is ours to create

I’m so excited to be part of the latest fashion and design issue of Polly Magazine (in case you’re new here, I really love fashion and design). In the article, I talk about how I got started, where the idea for Tether came from, and where I want to take the platform in the future. The Future is a hot topic around here. Cincinnati is embarking on a Future City initiative, and I say it’s...
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HOW-TO: Create a DIY Holiday Marketing Campaign for Retailers

As a marketing strategist, style editor, longtime blogger, and avid shopper, I have a lot of insights on what it takes to make sure the holiday season is successful and profitable for retailers. I’ve written posts about how to get your products into magazines, when to start PR for the holidays, and how to create a shot list for a photo shoot based on my experience working with independent retailers for the past decade. From...

WORK // Creative Direction for DAAP NEXT Fashion Book

Here I go, making magazines again. Anybody notice a trend? I love working on projects that simultaneously use all of my strengths: creative direction, fashion, project management, and shoot production. So when the team at UC DAAP’s Fashion Design program wanted to create a portfolio-magazine inspired by the Tether Sourcebook, I was all in. After creating a timeline (spreadsheets!), putting together a crew of photographers/producer/hair and makeup/models using the Tether Directory, figuring out how to...